Vending

The popularity of Mexican food is as evident in the vending market as it is in any other foodservice venue. It's a fun and delicious food Americans crave on a regular basis. Offering great-tasting Mexican food items in your vending machines is a great way to turn those facts into sales. But just putting any items or brands in your machine isn't enough. Vending customers don't want to buy an item they don't know and trust, because they can't send them back if they're not happy. So when it's time to add Mexican food items to your machine, you can count on El Monterey, America's best-selling brand of frozen Mexican food!

America loves Mexican food!

No longer just an occasional ethnic culinary treat, Mexican food has exploded in popularity throughout the United States. Look around, and you notice that venues from convenience stores to baseball parks are catering to America's seemingly insatiable appetite for Mexican food. It's a trend that only appears to be growing, as evidenced by the rapidly increasing number of limited- and full-serve Mexican restaurants that open their doors every day. Even America's biggest burger chains have Mexican items on the menu and have invested heavily in Mexican-themed franchise concepts. C-stores, dining venues, and vending operations that offer their customers delicious, well-made Mexican food will be well positioned to take advantage of the Mexican food phenomenon. And we make it easy, because we make the frozen Mexican food items America prefers and deliver them ready to sell frozen, refrigerated or to heat and serve to your customers.

In vending, confidence is key:

El Monterey is America's best-selling brand of frozen Mexican food. It means we know how to create the quality, flavor and value American consumers want in their Mexican food. When a potential customer walks up to your vending machine and sees the familiar El Monterey brand, he'll feel the confidence he needs to put in his money and make a selection. He already knows that El Monterey offers great flavor and reliable quality. At the same time, you can have the same confidence that you are offering a high quality product that will please your customers and offer them a satisfying and safe snack or meal every time.

A better choice for Mexican food:

Ruiz Foods is not the only manufacturer making Mexican food. But no one does it better. The Ruiz Family has a rich Mexican heritage. In fact, some of the recipes used when Ruiz Foods began in 1964 were family recipes. Now in its third generation of leadership, the Ruiz Family is still at the helm making sure Ruiz Foods is always striving to manufacture with excellence … and to make the Mexican products Americans prefer.

A merchandising strategy:

Regardless of which El Monterey product lines you offer your customers, we recommend employing a product rotation strategy that maximizes repeat business and new sales. Refill one slot continually with a regular fixed flavor you feel will have the broadest appeal to most customers in your vending area. This is a flavor repeat customers can trust will be there and new customers will be most likely to try. In the other slots, we recommend rotating a variety of other flavors in the line. This will serve notice that customers should always be checking to see what's new. This strategy will help you drive sales by offering both a trusted stand-by and interesting new options to your customers.